The pressure to jump on the mobile experience bandwagon as quickly as possible has created an environment of subpar mobile websites and applications. Mobile user experience should not be an afterthought or just something that you check off on your requirements checklist. It needs to be a part of your company’s core user experience strategy, and should follow the same user-centered design approach as any product that you release.

Your mobile strategy should include:

  • user research
  • creating mobile personas
  • conducting mobile usability tests

By understanding who your users are and what they want to do you will have a strong basis for developing a mobile website or application that meets the needs of your users. A successful mobile user experience strategy will use mobile technology as a way to enhance your relationship with your customers and to further increase their trust and reliance on you wherever they go.